Understand first
Ask the questions that change the brief. Decisions should make sense for the business and the people using the solution.
Senior thinking.
Hands-on energy.
We connect business, technology, marketing and operations—and stay close enough to make the plan happen.
How we started / 2018We have been
We have been
on both sides
of the brief.
Digital Kitchen was founded by Alina Cazacu in 2018, after working across consulting, telecom, media and eCommerce.
That experience made one thing clear: a good strategy needs people who can translate it into requirements, connect teams and stay with the details of delivery.
We built the kitchen around that space between intention and implementation.
Why the kitchenDifferent ingredients.
Different ingredients.
One working team.
A platform, a marketing plan and the operation behind them all affect the same customer experience. We bring these conversations together.
Sometimes the starting point is a diagnosis. Sometimes it is a stalled project, a new launch or an ongoing need for operational support. The team and the plan follow the problem.
What we believeClose to the business.
01 02 03 How we work ↗
Close to the business.
Accountable for the work.
Take ownership
Make responsibilities explicit. Bring risks and dependencies into the conversation while there is still time to act.
Stay involved
Connect recommendations with delivery, handover and the operational reality after launch.
The people in the kitchenReal people.
Real people.
Shared responsibility.
Project managers, marketing and eCommerce specialists, operations people and a network of experienced collaborators.
We build the working team around the project, with clear ownership throughout.
Meet the whole kitchen ↗